There is real money available for efficient heating and cooling in Wisconsin, and most of it goes unclaimed because the programs are confusing and most contractors will not help you navigate them. We will. Making the rebates make sense is part of the job here, not a favor.
Focus on Energy — Wisconsin’s Utility Program
Focus on Energy is the statewide energy efficiency program funded by Wisconsin utilities. It offers incentives on qualifying high-efficiency equipment — air source heat pumps, ductless systems, high-efficiency furnaces and boilers, smart thermostats and more. Incentives generally require that the equipment meet specific efficiency thresholds and that the work be documented properly, which is where most homeowners get stuck.
Federal Tax Credit For Qualifying Equipment
The federal Energy Efficient Home Improvement Credit covers a percentage of the cost of qualifying equipment, including air source heat pumps, with annual caps set by the IRS. It is a tax credit claimed when you file, not an instant discount — a distinction worth understanding before you budget around it. Equipment has to meet the efficiency criteria in effect for the year it is installed.
State Electrification Rebates
Federal Inflation Reduction Act funding for home electrification and appliance rebates is administered at the state level, with eligibility that can depend on household income. Program status and availability have shifted over time, so this is one to confirm at the moment you are actually buying rather than planning around a figure you read last year.
What Typically Qualifies
- Air source heat pumps meeting the program’s efficiency tier
- Ductless mini-split heat pumps
- High-efficiency furnaces and boilers above a threshold AFUE
- Smart thermostats, in some program years
- Related weatherization and duct sealing work bundled with the equipment
How We Handle It
- We check current eligibility for your specific equipment and situation before you commit — not after
- We select equipment that actually meets the qualifying tier, which is where a lot of installs quietly fail
- We produce the documentation the program requires: model and serial numbers, AHRI certificate, invoice detail
- We submit the rebate paperwork rather than handing you a form
- We give you what your accountant needs for the tax credit portion
Why We Will Not Print Dollar Amounts Here
Rebate levels and tax credit caps change, sometimes mid-year, and eligibility varies by equipment, utility and household. Quoting a number on a web page that is wrong by the time you read it is how homeowners end up disappointed. Text us and we will tell you what is actually available for your job, today.
Service Area
We cover Green Bay, De Pere, Ashwaubenon, Howard, Suamico, Bellevue and Allouez, plus Brown County and eight surrounding counties across Northeast Wisconsin. See the full service area →
Why This Is Our Wedge
The large shops in this market are built to sell furnaces quickly. Rebate paperwork slows that down, so it gets skipped or handed back to the customer. That leaves a real gap for anyone who wants a high-efficiency system and does not want to fight the paperwork alone — which is exactly the customer we want.
Frequently Asked Questions
How much can I actually get back?
It depends on the equipment, the program year, your utility, and in some cases your household income. That is why we check your specific situation instead of publishing a number. Text us the basics and we will give you a real figure.
Do you handle the paperwork?
Yes. We document the install to program requirements and submit the rebate. You get the tax-credit documentation for your return.
Do I have to buy the most expensive system to qualify?
No. Qualification is about hitting the program’s efficiency tier, and the qualifying tier is frequently well below the top of a manufacturer’s line. We will find the least expensive equipment that still qualifies.
Is the tax credit the same as a rebate?
No. A rebate reduces what you pay or comes back to you from the program. A tax credit reduces your federal tax liability when you file. Many projects can use both.
Prefer to talk? Call (920) 304-9377